Whilst more and more practices are joining corporate groups, opening a successful independent practice remains a fulfilling and realistic aspiration for vets today. Of course, opening a vet clinic is hard work, but with focus, detailed advance planning and by following robust and proven processes, profitability after just a few months of operation is entirely feasible. This opening a vet clinic workshop will show you how to achieve your dreams of practice ownership, without the whole process becoming a financial and logistical nightmare.
Quarterly ‘opening your own veterinary practice’ practical one-day workshops take place at Onswitch’s offices in Grantham, giving attendees a broad spectrum of knowledge and skills to enable you to get off on the right foot in your new practice. We’ll explore the importance of marketing to potential clients in the catchment area with targeted brand messages six months out; as well as establishing key steps to take each month, up to and after launch. Delegates also build vital management competencies for the early months of trading, such as team coaching, developing the customer experience and measuring team and business performance.
Understanding your target market and tailoring your service accordingly is crucial prior to opening a new vet practice, and we’ll look at how you can collect data on a wide range of key parameters such as:
When opening a new veterinary practice it’s also important to consider your own unique selling points and branding – how is your approach different to other practices already available? How does it feel to be a client of your vet clinic? Very few areas of the UK are under-provided for in terms of veterinary practices, so if you are to recruit and retain the 1,000 active clients per Full Time Equivalent vet required in order to maintain a sustainable business, the reality is that you will need to switch clients from elsewhere. And attracting new clients is much easier when you have obvious practice values and your ethos is visible in every aspect of the customer experience your team provide – this opening a new veterinary practice workshop will show you how to establish and communicate your unique brand messages clearly and consistently to potential clients in the area.
Each owning your own vet practice workshop is led by Alison Lambert and takes place at Onswitch’s offices in Grantham (centrally located and easily accessible by train and road) including a fantastic lunch. Numbers for each opening a vet clinic session are limited to a maximum of eight, so there is plenty of time and space for exploration of any specific issues, as well as coverage of common potential pitfalls. The sessions run regardless of number of bookings, so if you’re the only attendee you’ll get a whole day of one-on-one advice from one of the most experienced and knowledgeable people in the business!