Focus Groups

Find out what clients really think about you, through real-time conversations with real people, looking at your business from the outside in.

WHAT IS IT?

Find out what clients really think about you, through real-time conversations with real people, looking at your business from the outside in.

Focus groups are a great way to get valuable information and insights from clients and potential customers. A representative sample of people is recruited to give honest feedback about their behaviours, needs and motivating factors when choosing and using a practice, service or brand. Respondents share their experiences via a group video session, guided by an experienced moderator following Market Research Society guidelines.

WHAT WILL I GET?

Following the focus group, you’ll receive a comprehensive report of findings and recommendations, with pertinent quotes and observations to help you make business decisions based on feedback not gut feel. We’ll work closely with you in advance to create the discussion guide used to structure the focus group, so any specific issues and angles you want to explore can be included. As the research is undertaken online, you can either log in to the session to observe and / or view recordings afterwards.

WHY DO I NEED THEM?

Online focus groups offer invaluable feedback, direction and insight, allowing you to get inside the heads and hearts of your clients. Groups undertaken online can be arranged quickly, often within a couple of weeks.

Each two-hour Zoom focus group, including recruitment, facilitation, reporting and recommendations, costs £2,000+VAT (plus incentives in the region of £35-£50 per person for participants).

Accreditions